iacc (Institute for Animation and Creative Content) is a unique animation, consulting and leadership training environment, bringing world-class Western production and instructional specialists to China to enhance production capabilities and build global quality skills.

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Masters of iacc

iacc has gathered together an elite team of world class animation educators and award winning professionals, a talent-pool unrivalled in China. Throughout their distinguished careers, the masters of iacc have won the highest awards possible, worked with the biggest names in moving image, been instrumental in some of the most celebrated achievements in modern cinema and taught at the highest level for world-leading universities and studios.

Meet the Masters

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  • CCG Animation Competition 2013 pre-judging

    The Shanghai Cartoon, Comic and Games Festival is just a few weeks away.  This week Robin King met with his fellow Chinese judges at the Toonmax offices in the heart of the old French Concession, to discuss the submissions so far and their merits.  Robin was joined by Paul Griffin, who though not a judge […]

  • Paul Griffin – iacc interview

    iacc’s Chris Colman took a few moments with Hollywood animation director Paul Griffin to discuss animation and his role with the iacc. What’s the best thing about working in animation? The fact that you can do anything.  There is nothing you cannot do.  Every day when I come in as an animator, depending on the […]

  • Paul Griffin meets the press

    During his latest China visit, Paul Griffin attracted the attention of the press.  Read the subsequent articles below:  

  • ‘Animation Comes to Life’ Exhibition

      We are always keeping an eye on what is happening on the animation scene around China, and were enticed along this week to the Liuli Museum on Taikang Lu where they are hosting an exhibition titled ‘Animation Comes to Life’,  loosely themed around bringing animation from 3 cities together .  Apart from each boasting some […]

About iacc

iacc is a unique animation training and production service company in Shanghai, China.  Iacc brings world-class Western production and instructional specialists to China, to pass on their immense collective wisdom and bolster the development of global quality skills in the Chinese animation and gaming industries.

iacc is the largest studio in the DeTao Masters Academy, situated in a new 2000m2 facility in the Songjiang district of Shanghai.

China is now the world’s second-biggest film market after America, with a rapidly expanding digital theatre base. China’s on-line gaming market is projected to top $8 billion by the year 2014. It’s television and mobile content markets are expanding at remarkable rates. As the country shifts to creative content and advanced quality production, the need for global skills and talents are a critical factor in meeting increasing domestic demand as well as future participation in the international production space.

iacc training and services concentrate on the most important aspects of competitive world-wide production – story, scene and shot construction, global quality performance, distributed production, professional skills, high level project management and creative services.  In addition, iacc will provide an Entertainment Executive Program for industry specialists who wish to enhance their management skills and compete in the global production economy.

The Learning and Collaboration Environment

iacc instructional techniques are centred on multiple modes of learning consistent with the ways we must acquire skills and build talent for the 21st Century.  They include lectures, workshops and seminars, distance learning, supervisory and peer mentorship, team work, routine critiques, on-line training and independent study.

Daily instruction and intense, iterative practice is designed to maximize progress, enabling students to learn rapidly and perfect their skills with global professional techniques and production practices.

iacc apprentices are rigorously selected from the finest animation and vfx talent, early career professionals and graduates who wish to upgrade their skills to a global level.  In addition to demonstrated creative, artistic and technical abilities, they are chosen for their open-minded enthusiasm, communications ability, willingness to learn and experiment, and their track record in teamwork and collaboration.