Dan Sarto: Competing in the Global Animation Marketplace

dan5About Dan Sarto

Dan is the co-founder and publisher of Animation World Network (AWN.com). AWN.com is the largest, most comprehensive and respected source for animation news and information resources on the Internet Each month, AWN’s portals are visited by over 200,000 unique readers from more than 100 countries.

Dan is a frequent keynote speaker, festival jury member, and panel moderater at the world’s most important Animation conferences and festivals. Events he regularly participates in include SIGGRAPH ASIA, Hong Kong Entertainment Expo, 3D Festival, FMX, London Effects and Animation Festival, eDIT VES and VES Festivals as well as the Ottawa and Annecy International Animation Film Festivals. 

Class Content

The State of the Global Animation Industry

An overview of the global animation industry

  • Types of Content
  • Markets
  • Business Models
  • Companies
  • Regulations / Government Policies / Investment / Unionization
  • Creative Sensibilities / Sensitivities / Themes
  • Sizing metrics and data

Identification and Assessment of International Competition

A frank and honest discussion of the global competitive landscape

  • Breakdown of the Competition
  • Definitions of Success – Critical, Financial and Other
  • Examples of successful projects / properties / companies / models
  • Factors that contributed to these successes
  • Where and How is China positioned internationally
  • The need for competencies, methodologies and tools
  • Sizing metrics and data

Challenges and Strategies for Competing Internationally

Recommendations for approaching international business development

  • Product  and creative property development strategies
  • Sales and Marketing strategies
  • Licensing and Merchandising strategies
  • Markets, Conferences, Festivals and other International events
  • Co-production and Financing Partners
  • Creative Partnerships and Use of Western Consultants

Summary of Assessments and Business Action Points

  • Where are my opportunities for success internationally?
  • Who is my competition for those opportunities?
  • What do I need to do to take advantage of those opportunities?
  • What are the tools and strategies I need to compete internationally?


2-day public master class

Location: iacc Studio (3rd Floor, DeTao Masters Academy, Shanghai Institute of Visual Art, 2200 Wenxiang Road, Songjiang, Shanghai 201620)

Language: English teaching, Chinese translation