The Art of the Pitch-Max Howard

霍文东2About Max Howard

Max Howard has been worked in animation industry for over 25 years.He created and ran studios for Disney in London, Paris, Orlando and Los Angeles, working on some of Disney’s most memorable films including Who Framed Roger Rabbit, The Little Mermaid, Beauty and the Beast, Aladdin and The Lion King. He is a member of the Academy of Motion Picture Arts & Sciences and the British Academy of Film and Television Arts. And he was awarded with l the 26th Animation Annie Awards in 1998.


Course Introduction 

This master class is to learn the art of effectively and succinctly communicating a proposal to investors, studios and film market buyers making that pitch a success.


Course Content 

  • What is a pitch.
  • The key ingredients for making a pitch successful.
  • What to say and what not to say.
  • How much can the listener absorb.
  • Knowing your audience.
  • Learn to be succinct.
  • The Elevator Pitch.
  • The target audience and the ripple effect.
  • Recognizing the opportunity.
  • Avoiding the hook.
  • Non Disclosure / Submission Agreements.

Extended Course Information

Session 1: The Art of the Pitch

  • Introduction – Be Committed, Be Concise, No Excuses.
  • What is a pitch and why is it the most important introduction to a project.
  • What are the necessary ingredients – what to say and what not to say.
  • How to think on your feet, adjusting your pitch to fit the situation.
  • Exercise: Prepare a five-minute pitch of a new or existing idea.

Session 2: Creating the business proposal

  • Rehearsing the pitch working in teams – pitch your idea based on the knowledge gained from Session 1.
  • Exercise:Create a report on the pitches presented – if you were a buyer, would you recommend the idea to your boss. How would you get everyone excited by what you have heard, could you repeat the pitch.

Session 3: The Business Side of Things

  • Review ways in which an original idea can be protected.
  • How to close the deal.
  • Exercise:Prepare a list of goals and how those goals are justified.