The Role of the Film Producer-Max Howard

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About Max Howard

Max Howard has been worked in animation industry for over 25 years.He created and ran studios for Disney in London, Paris, Orlando and Los Angeles, working on some of Disney’s most memorable films including Who Framed Roger Rabbit, The Little Mermaid, Beauty and the Beast, Aladdin and The Lion King. He is a member of the Academy of Motion Picture Arts & Sciences and the British Academy of Film and Television Arts. And he was awarded with l the 26th Animation Annie Awards in 1998.


Course Introduction 

This master class is for producers and individuals who aspire to produce feature films for the international marketplace.  From financing to distribution, while managing the creative process.


Course Content 

-What does the producer do?

-Creating the business proposal.

-The international box office – what is it worth.

-Cheap, Fast and Good – choose only two – how to realistically assess a project.

-Explore the Economics:

  • Funding options
  • Budgeting
  • Revenues

-Casting: Who to hire, why and when.

-Managing the film: within the budget and on schedule.


Extended Course Information

Session 1:What does the producer do

  • Introduction – an overview of the producer’s responsibilities, obligations and opportunities.
  • Selecting a film to produce:
  • Exploring the opportunities for a particular idea, developing the screenplay, raising the money and planning for production.
  • Exercise:Analyze a screenplay for suitability as an animated feature film.

Session 2: Creating the business proposal

  • Learn the key ingredients necessary for a compelling business plan from the creative to budgeting, scheduling and revenue forecasts.
  • Exercise:Create a presentation.

Session 3: Understanding the Marketplace

  • Review the worldwide theatrical box office revenues, DVD / VOD, pay TV and ancillary revenues.
  • Exercise:Analyze the success of a current animated feature film, comparing costs to revenues.